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Freeman Spogli & Co. needed a website that would make a statement to potential investors and take their online presence to the next level.
During our discovery phase, we set clear intentions. Since their old site that was not responsive for mobile devices, our number one goal was to create a presence that optimized the experience on both mobile devices and larger screens. Another goal was to structure their content in a way that told a story to their audience, so site visitors could understand their investment strategy and the portfolio of companies that they are currently partnered with.
We also conducted a competitive audit during this time to ensure we had a good pulse on what competitors were doing. We collected inspiration from effective UX patterns we observed, and benchmarked where Freeman Spogli stood among the competition. These steps allowed us to put together a solid strategy before jumping into the build phase.
The new Freeman Spogli & Co. website was custom built on the .NET framework. The custom build ensured a faster site without bloat. We used the responsive Bootstrap framework to make sure the site would be optimized for both mobile devices and larger screens. As with all our sites, it was programmed to be SEO friendly in order to attract more organic traffic.
To prepare for the launch, we meticulously worked through our pre-launch checklist to ensure a smooth launch. We are currently hosting the new site for Freeman Spogli & Co., which guarantees 99.9% up-time for the website. After setting the site up on our server, we pointed the domain, and the site was live!
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