Well, this is was very tricky. I think video marketing is successful kind of marketing but not everywhere and every time. All I can say is we must have to analyze the market, the customer and the product/service and then come up with a good marketing plan.
Yes, Stephen, it is really worth it. The online presence is the greatest way to showcase your products and promote your services using video marketing. Video helps you to connect with the audience, testimonial of your happy customer, and it will boost your information retention. Moreover, your customer loves videos. but while doing video marketing we have to concentrate on allocate resources, tell your stories, engage, keeping it shorter, publish, analysis.